Vero

Special assignments

Vero makes Italian-style upholstered furniture: sofas, corner units, armchairs, beds. The company has been around a long time, but only in the last dozen years or so did it start building brand awareness on the scale it had long deserved. That is roughly where we met.

It began with artwork and visualisations, and almost immediately with content. We wrote a blog about furniture, because furniture happens to be something we know a fair bit about. We set up social media profiles the brand did not have before and ran the first campaigns.

There is no one thing we do for Vero. There is a list, and it changes every year.

The biggest piece: a store that had to understand showrooms

The new store got detailed promotion and discount mechanics tying online selling to the showrooms. That was the heart of the problem: you do not buy a sofa the way you buy a book. Someone looks online, sits on the thing in a showroom, and decides a week later. A promotion had to work in both places at once and not lose the customer in between.

Sample books and almost a hundred showrooms

We produce fabric sample books – made for a particular need, exactly as they should be rather than as close as you can buy off the shelf. Production is not the end of it: we pack them and send them out. The same goes for promotions – from the idea, through design and print, to a parcel landing in one specific showroom. And there are almost a hundred showrooms in Poland.

Why it has lasted this long

Along the way came catalogues, posters, animations and a dozen other things nobody planned. The scope changes with what Vero needs and with what we happen to be good at – and that arrangement only works when the people on the other side genuinely care. At Vero they do. That is the whole secret.