Domivita

She rang because the website had stopped working

It started with a fault. Dominika Tomczak rang because the Domivita site had a problem – an ordinary job, the kind that takes an afternoon. We fixed it, and that was meant to be that. Several good years have passed since.

Domivita works with natural ways of supporting the body: a practice, consultations, lectures, and at a certain point books as well. One thing has to be said straight away: this company was good before we met. It had a method, knowledge and people who came back. Dominika built that, not us.

The people at Domivita create the value. We clear the path it travels to reach people.

Even before the big changes we looked at what circulates in the company day to day: invoices, e-receipts, communication, the flow of jobs. None of that photographs well, but whether anything else works at all depends on it.

The turning point: meeting in person

Until then it had been one job after another. Then we sat down at the same table and it turned out we saw the same thing. That conversation produced a list that lasted years: a new site, a new store, a sales system, ERP and OMS – and along the way ideas for products that did not exist yet.

It did not go smoothly. We were changing so much at once that any small stumble was easy to read as proof that the whole change was a mistake. Trust had to be earned on both sides, and that took a while.

Three books that changed the direction

The idea, hand-painted illustrations, typesetting, print, sales strategy, selling, packing and shipping. The whole set, for years, on our side. All three titles turned out to be bestsellers, and Dominika’s knowledge reached people who would never have sat in her consulting room.

Then came the rest. The annual conference, which produces video, which in turn produces a course. E-books. A booking system that moved appointments off paper and onto the web. A bespoke internal task tool, cut to fit this one company and nobody else. Artwork, video and campaigns when they are needed.

Today we make sure the gears do not seize

The store, the site, the shipping and all the machinery underneath run every day, and they are meant to run so that nobody at Domivita has to think about them. And when sand gets into the gears – it sometimes does – we are the ones who take it out before anyone has noticed.