Work

IRRIN XAAM

The one project where we were the client – from the words and the music, through 77 numbered boxes, to a parcel at the listener’s door.

an Apostrophe project of our own

Scope
concept, lyrics and music · visual identity and the look of the release · packaging and collector’s edition design · illustration – 21 cards forming a single image · physical CD release and streaming distribution · site and store – design, build, upkeep · music video · fulfilment: warehouse, shipping, support

Eleven letters that had to find a voice of their own

In 2013 I published a book. I wrote at the time that I wanted to “leave a piece of myself and put a mark on eleven letters that mean nothing to anyone”. Thirteen years later I understood that those eleven letters needed a sound.

IRRIN XAAM is my alter ego. The lyrics, the concept and the whole visual layer are mine; the music was made using AI tools. It is the one project in this portfolio where we were the client.

My thoughts took shape as words. The words found their place in sound. And the sound closed itself inside an image.

Why this project is here at all

For clients we usually do a slice: a cover for one, a store for another, the shipping for a third. Here there was nobody to hand anything to, so the whole way had to be walked – from the first word to a parcel at the listener’s door. All seven parts of the process, without a single exception.

What came out of it

Music for my own words. A collector’s edition: seventy-seven numbered boxes, a disc, an insert and twenty-one cards that only make one image once they are laid out together. The black material is not a background but part of the design; gold is the only colour applied to the surface.

The lyrics deliberately did not go into a booklet. Each one got a card of its own, because memory does not come back to us as one tidy story either – it comes back in fragments. Alongside that: the site with the whole identity, streaming distribution and a music video.

A release for one złoty

The standard edition costs one złoty plus postage. That is not a promotion and not a pricing error, it is a decision: the album is meant to reach people, not sit in a warehouse. The numbered seventy-seven are the other side of the same thought – an object meant to exist in a single copy, for a single person.

Last word

I do not expect you to find my answers here. I only hope you recognise your own in them.

So much for the album. From this website’s point of view: if you are wondering whether we can take something from an idea to a parcel, this is the proof we made on ourselves.

IRRIN XAAM – Our own project · Music publishing · Store · Fulfilment

The object – collector’s edition

Seventy-seven numbered copies. Box, CD album, 21 cards, insert. The black material is part of the design; gold is the only colour applied to the surface.

Service: Brand identity and illustration

IRRIN XAAM – The object – collector’s edition – zdjęcie 1

21 cards, one image

Each card is a fragment. Only laid out together do they make the full image – front and back, twenty-one parts.

Service: Brand identity and illustration

IRRIN XAAM – 21 cards, one image – fragment 1 z 21IRRIN XAAM – 21 cards, one image – fragment 2 z 21IRRIN XAAM – 21 cards, one image – fragment 3 z 21IRRIN XAAM – 21 cards, one image – fragment 4 z 21IRRIN XAAM – 21 cards, one image – fragment 5 z 21IRRIN XAAM – 21 cards, one image – fragment 6 z 21IRRIN XAAM – 21 cards, one image – fragment 7 z 21IRRIN XAAM – 21 cards, one image – fragment 8 z 21IRRIN XAAM – 21 cards, one image – fragment 9 z 21IRRIN XAAM – 21 cards, one image – fragment 10 z 21IRRIN XAAM – 21 cards, one image – fragment 11 z 21IRRIN XAAM – 21 cards, one image – fragment 12 z 21IRRIN XAAM – 21 cards, one image – fragment 13 z 21IRRIN XAAM – 21 cards, one image – fragment 14 z 21IRRIN XAAM – 21 cards, one image – fragment 15 z 21IRRIN XAAM – 21 cards, one image – fragment 16 z 21IRRIN XAAM – 21 cards, one image – fragment 17 z 21IRRIN XAAM – 21 cards, one image – fragment 18 z 21IRRIN XAAM – 21 cards, one image – fragment 19 z 21IRRIN XAAM – 21 cards, one image – fragment 20 z 21IRRIN XAAM – 21 cards, one image – fragment 21 z 21
The front: twenty-one cards laid out as a single image.
IRRIN XAAM – 21 cards, one image – zdjęcie 1
IRRIN XAAM – 21 cards, one image – zdjęcie 2
IRRIN XAAM – 21 cards, one image – zdjęcie 3

The music release

An album of fifteen tracks: the CD on its own, as part of the collector’s edition, and on every streaming service.

Service: Publishing – books and music

IRRIN XAAM – The music release – zdjęcie 1
IRRIN XAAM – The music release – zdjęcie 2
IRRIN XAAM – The music release – zdjęcie 3

Site and store

One page leads through the story, the music, the cards and the object, and ends in a purchase. A player with the whole album, cards to arrange in the browser, basket and payments.

Service: Websites and online stores

Music video

The official video for „Śmiertelna dawka słów”. In production.

Service: Marketing, social media and video

Shipping and sales operations

Warehousing, packing and shipping, orders and returns. A numbered edition means keeping track of which copy goes to whom.

Service: Fulfilment and sales operations

Which parts of the process this work covered

  1. Idea – covered by this project
  2. Product – covered by this project
  3. Audience – not part of this project
  4. Infrastructure – covered by this project
  5. Sales – covered by this project
  6. Dispatch – covered by this project
  7. Support – covered by this project

How the end-to-end service works

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